MADE IN ITALY

Protecting Italian Excellence in the World with Blockchain Innovation

Needs

Italian companies in key sectors - agri-food, fashion, furniture, cosmetics, and textiles - are under increasing pressure from the global spread of “Italian Sounding” counterfeits. To protect the value of authentic Made in Italy products and reinforce trust among consumers and procurement managers, a PAC Authority launched a worldwide initiative to certify product authenticity and make it instantly recognizable and verifiable.

Solution

We customized B-Supply, our proprietary blockchain platform, to help Italian companies fight counterfeiting by providing transparent, verifiable information across the production chain.

With a simple scan of a QR code on the packaging, consumers and procurement managers can instantly view the real story of a product, verifying its origin, production process, and authenticity. This builds trust and enhances the value of a truly Italian product experience.

Key elements for the solution

B-Supply (proprietary solution)
Etherna Blockchain (proprietary solution)
Odoo
Dynamic QR code generation
User interfaces for businesses and consumers
API integration with ERP and logistics systems

Benefits

A powerful and user-friendly tool against global counterfeiting
Boosts the reputation and international credibility of Made in Italy
Builds procurement manager and consumer trust through verified transparency
Strengthens emotional connection to the brand by sharing the product’s story
Elevates image of Italian brands focusing on sustainability and traceability